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AR and VR Growth will Beat the Market to Reach $252 Billion by 2028.

yokesh sankar

Yokesh Sankar Feb 20, 2024 8 mins

AR and VR Growth will Beat the Market

Will AR and VR technologies continue to grow? What further change will they help achieve in the tech industry? Will these technologies be outré in the coming years? Or will other technologies emerge to surpass these? How many more billions will these gains rise to? Will its growth CAGR set records? Here are the answers to these typical doubts and questions, let's discuss.

Augmented Reality (AR) and Virtual Reality (VR) are advanced technologies that allow users to experience immersive digital environments. AR technology overlays digital information in the real world, while VR technology creates a fully simulated environment. These technologies have numerous applications in various industries such as entertainment, education, healthcare, retail, tourism, and industry. The market for AR and VR is expected to reach US$252 billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 36.9% from 2021 to 2028.

The global AR and VR market is segmented by technology, component, device type, application, and region. The AR segment has a larger market share due to the popularity of mobile AR applications and devices. The VR segment is expected to grow at a higher CAGR due to the rising demand for immersive experiences in gaming and entertainment.

The AR and VR market is divided into semiconductor components, sensors, and others. The semiconductor components segment dominated the market in 2021, and the sensors segment is expected to rise at the highest CAGR during the prediction period as they enable detection and tracking of the user's movements, gestures, and surroundings, which are critical to the interactivity and immersion of AR and VR technologies.

AR and VR gadgets are the two segments of the market, with AR devices being more accessible and widely used than VR devices. While AR devices are further sub-segmented into HMDs, HUDs, and handheld devices, VR devices are further sub-segmented into HMDs, gesture-tracking devices, and projectors and display walls. However, the VR devices segment is anticipated to grow at a faster CAGR during the prediction period, especially in the entertainment and industrial sectors.

The AR and VR market is segmented into consumer, commercial, enterprise, and others. Consumers use AR and VR technologies for entertainment and gaming, making the consumer segment the largest market. Enterprises, on the other hand, are increasingly adopting AR and VR technologies for various purposes, such as training, healthcare, and defense, making the enterprise segment the fastest-growing market. North America dominates the AR and VR market due to its strong presence of leading players and high penetration of these technologies. Asia-Pacific is expected to grow at the highest CAGR during the forecast period, mainly due to a large and increasing population of AR and VR users and rising demand in the gaming, entertainment, and education sectors.

The AR and VR market is fiercely competitive and crowded with big and small players offering diverse devices and applications. Major players include Microsoft, Google, Facebook, Apple, Samsung, Sony, HTC, Lenovo, Magic Leap, and Vuzix. They use strategies such as new product launches, partnerships, mergers, acquisitions, and research and development to gain a competitive edge and expand their market presence.

Undoubtedly, AR and VR technologies will hit their growth skyrocket in the coming years, no other technology has overtaken them for now, and more and more industrial growth can be expected from these.


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